NATAS3000 is a director-photographer who made his start in the French skateboard scene as part of the skate and rap collective Cinquième Terrasse. Taking inspiration from the lo-fi, VHS-inspired aesthetics of that scene, he has since produced campaigns for major brands like Vans, Carhartt WIP, Wasted Paris x Umbro, Diesel, Converse, Nike, Versace Jeans Couture, Louis Vuitton, Off-White, Heineken and Budweiser featuring talent that includes Lionel Messi, Dua Lipa, Pusha T, Orelsan, Marcus Rashford, and Raphaël Varane. His most recent artistic project - a film with poet Morgane Ortin and Marseille dance collective La Horde - premiered on Nowness in 2026. The project was supported with an exhibition of photography and performance at Arles 2026.