Parisian photographer-director Rayan Rey blends fashion, playful surrealism, and cultural commentary, often through the use of analog techniques, dynamic camera work, and pop-culture skewering references. A 2025 Young Director Award shortlist nominee, Rayan’s recent work includes standout campaigns for Adidas, Puma, and The North Face, as well as striking collaborations with Copin and ALGORITHME. He is also a prolific music video director having collaborated with key figures of the French scene, including La Fève and Eva.